Feb 17, 2023,Nubia, a Chinese smartphone manufacturer well-known for its Redmagic series of gaming smartphones, announced its first AR smart glasses – Neovision Glass on February 17. The glasses will be unveiled at MWC Barcelona this year, the world’s most influential exhibition for the connectivity industry.
Nubia initially was a wholly-owned subsidiary of ZTE in 2012 and then became an independent company in 2015. ZTE will set up four exhibition areas at MWC 2023, with themes such as effective networks, digital expansion, unbounded future and intelligent life. From ZTE’s official poster, we can see that the products to be unveiled include smartphones, glasses, and laptops.
According to the introduction, this AR glasses will realize the whole scene of life, office, sports and entertainment through. From the appearance, the design of Nubia Neovision Glass is similar to most of the current AR glasses, which are integrated with the display by means of multi-layer lenses, so as to display the content without blocking the line of sight.
In addition to the Nubia Neovision Glass AR glasses, Nubia will also launch other products at MWC, including the world's first tablet based on AI technology-enabled nubia Pad 3D.
This tablet is jointly designed by Nubia and Leia Inc and is capable of recognizing the human eye through AI intelligence to achieve true naked eye 3D effects.
Nubia’s launch of its AR glasses is based on the recent development of this market. According to iResearch Consulting Group, from the annual sales of major online platforms in 2022, TCL RayNeo, Nreal, Rokid and INMO account for about 82% of the overall market share. Among them, TCL RayNeo ranks first with a market share of 28.4%. Nreal and Rokid respectively won 25.1% and 21.0% of the market share and have achieved steady growth, putting them in second and third in industry rankings, while INMO and Xiaomi rank fourth and fifth respectively.